iTUB Rental: Flexibility, Freshness, and Sustainability in the Saeplast Space

When seafood is landed, every minute matters. How it’s handled, stored, and transported determines how much freshness and value reaches the buyer. Sæplast's iTUB Rental service gives processors and distributors a better way to manage their seafood logistics. Instead of tying up capital in equipment, companies can rent high-quality insulated tubs only when they need them keeping operations flexible, efficient, and sustainable.

From Ownership to Access: A Smarter Model for Tubs

Traditionally, seafood processors have purchased their own insulated tubs. Ownership provides control, but it also comes with ongoing costs for storage, cleaning, maintenance, and replacement.

The iTUB Rental model changes this completely. Rather than buying, companies can rent Sæplast's durable, food-grade tubs on demand.

This provides:

• No large upfront investment
• Seasonal flexibility when demand fluctuates
• Built-in cleaning, maintenance, and inspection
• Lower waste and better use of materials

With iTUB, tubs become active tools in a circular logistics system and not just assets sitting idle in a warehouse.

Recycled iTUBs Iceland background

Why Rental is a Smarter Choice

For operations that run at full capacity all year, ownership may still make sense. But for most seafood companies, especially those with seasonal peaks, variable catch sizes, or export fluctuations, rental offers much greater efficiency.

Sæplast typically recommends rental when tubs are used less than 65 percent of the year. Beyond that threshold, the total cost of ownership often outweighs the benefits. Rental gives you the flexibility to scale up when production peaks and scale down when it slows, without compromising product quality.

Every iTUB container is engineered to protect the catch, reduce fish pressure, and maintain consistent temperatures so your product stays fresher from sea to market.

How iTUB Rental Works

The success of the iTUB system depends on the right logistics infrastructure and Sæplast has built that foundation across Europe and the Pacific Northwest of North America.

To make the system efficient, a few key elements are essential:

A Local Depot Network

iTUB operates cleaning and service stations where tubs are washed, inspected, and prepared for reuse. This ensures a steady flow of clean, food-grade containers ready for the next use.

Efficient Return Logistics

Users return tubs through a coordinated transport network, minimizing idle stock and helping maintain a shared “tub pool” that keeps assets in motion.

High Hygiene Standards

Each iTUB undergoes strict washing, inspection, and quality control before redeployment, meeting the demanding hygiene standards of the seafood industry.

Smart Tracking and Utilization

Clear labeling, ID tags, and CRM tracking through ERP integrations ensure transparency and traceability, both vital for food safety and cost monitoring.

With these foundations, the rental model becomes not just a service but a closed-loop system that supports sustainability, efficiency, and reliability.

The Benefits of iTUB Rental

1. Preserve Fish Freshness

The iTUB twin tubs and insulated containers are engineered to reduce pressure on the fish, maintain uniform temperature, and minimize handling. The result is higher quality, better yield, and a fresher product from sea to market.

2. Flexibility for Seasonal Peaks

Whether it’s the herring season in Iceland or salmon runs in the Pacific Northwest, production volumes fluctuate. Rental lets you scale up your tub capacity instantly and scale back when the season ends. No idle tubs and no wasted storage space.

3. Lower Costs and Risk

Owning tubs means managing depreciation, cleaning costs, and replacement cycles. Rental eliminates those concerns. iTUB handles the maintenance and logistics, allowing your team to focus on production rather than container management.

4. Sustainability and Circular Economy

Each rental tub is part of a shared pool that is reused, recycled, and maintained to extend its lifespan. This reduces plastic production and waste while supporting Sæplast's commitment to a circular, low-carbon economy.

5. Proven in the Right Places

Because the model relies on strong infrastructure, iTUB rental is currently available in Europe, including Iceland and Norway, as well as in the Pacific Northwest of North America. These regions have established logistics networks and return systems, allowing iTUB to maintain high service standards while expanding into other seafood-intensive markets.

iTUB_Circular-economy-C-1024x963

Real-World Example

Imagine a seafood processor in northern Norway that operates at full capacity from January to April. Purchasing hundreds of tubs would require storage space, off-season cleaning, and long-term maintenance.

Through iTUB Rental, those same tubs can be rented for the active season and returned afterward. They arrive clean, ready for use, and are collected at the end. This allows you to free up both space and working capital.

The Sæplast Edge

Every iTUB container is built with the same quality and attention to detail that define Sæplast's products. Double-walled polyethylene construction ensures strength, durability, and exceptional insulation performance even in harsh marine environments.

Beyond the product, Sæplast's approach emphasizes innovation, sustainability, and service. The iTUB Rental model reflects the company’s broader vision of helping the seafood industry operate more efficiently while reducing environmental impact.

Conclusion

For seafood producers, processors, and logistics partners, iTUB Rental combines Sæplast quality and performance with operational flexibility and sustainability. In markets like Europe and the Pacific Northwest, rental provides an agile, cost-effective, and environmentally responsible way to manage insulated tubs.

When freshness, flexibility, and efficiency matter most, iTUB Rental keeps your operation flowing clean, scalable, and sustainable.

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