In my role, I lead the European sales organization, strengthen customer relationships, and support commercial growth across key industries including seafood, fish farming, food processing, logistics, and circular packaging solutions.

My background includes sales, business development, marketing, product development, entrepreneurship, and leadership. My focus is on helping customers improve efficiency, reduce cost, increase product quality, and build more sustainable transport and handling solutions.

Sæplast and iTUB offer complementary solutions for customers looking for durable, reusable containers and flexible rental-based transport models. Together, we help businesses move away from single-use packaging and towards smarter, more circular systems.

I believe strongly in value-based selling, customer-driven innovation, and long-term partnerships that create measurable benefits for customers, the environment, and the wider supply chain.