The key to sales success lies in consistently addressing the customer's 'What's In It For Me?' mindset. By leveraging a consultative sales process and embracing value-based selling techniques, sales professionals can build trust, demonstrate real impact, and foster long-lasting partnerships.

With over 25 years of sales experience, including more than 10 years in senior management and 13+ years with Saeplast, I bring deep industry knowledge and a strategic, consultative approach to every engagement. My expertise lies in the plastic industry, where I’ve spent over two decades delivering innovative, sustainable solutions that drive value and efficiency for clients.

My core focus is on Saeplast’s PE products, helping customers leverage these high-performance containers for improved sustainability, safety, and operational success. I specialize in consultative and value-based selling, aligning product applications with client goals to maximize ROI and long-term benefits.

Industries I’ve served include Meat & Poultry, Food Processing, Petfood, Waste & Recycling, and Bi-Products, where I’ve consistently supported customers in optimizing their processes through tailored, durable, and hygienic container solutions.