Juan Carlos Calderón is a results-driven executive leader with over 20 years of experience in commercial strategy, industrial logistics, and the development of sustainable solutions for the safe handling of seafood, meat products and pet food.

He currently serves as Mexico Sales Director for Sæplast, a global leader in the manufacturing of high-performance industrial containers, promoting circular economy practices and operational efficiency across key segments of the food industry.

Juan Carlos has built long-term relationships with leading companies such as Purina, Sigma Alimentos, Qualtia, Mars Petfood,  Liverpool, Soriana, and Pilgrim’s, and is passionate about designing sales strategies rooted in applied marketing, digital transformation, and purpose-driven leadership.

He combines strategic thinking, analytical strength, and a customer-centric mindset to deliver sustainable value in every project.

“Sales, when done with integrity and purpose, is one of the most powerful tools for transformation. It drives innovation, connects needs with solutions, and ultimately, makes a lasting impact on society.”